Responsibilities:

• Develop and execute performance marketing strategies to drive user acquisition and retention, ensuring alignment with business goals.
• Manage and mentor a team of Performance Marketing Executives, providing guidance, training, and support.
• Oversee paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising.
• Monitor and optimize ad campaigns to achieve key performance indicators (KPIs), such as ROAS and CPI.
• Analyze campaign performance data and provide actionable insights to improve ROI.
• Lead A/B testing and experimentation with new ad creatives, copy, and targeting options.
• Collaborate with the content and marketing teams to align marketing efforts with content releases and promotions.
• Stay updated on industry trends, emerging advertising technologies, and competitor strategies.
• Prepare and present regular reports on campaign performance and findings to the leadership team.
• Bachelors degree in Marketing, Business, or a related field.
• 5+ years of experience in performance marketing, with a proven track record of managing successful campaigns.
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools.